UAE PRO League

CHALLENGE

The UAE Pro League, known for sponsorship reasons as the Arabian Gulf League, is the official platform of the top professional football league in the United Arab Emirates. The UAE Pro League’s biggest challenges with the existing platform was downtime and stability issues during live matches. The objective of launching the new website and mobile apps was to set a new global benchmark, whilst offering fans a coherent and engaging experience.

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SOLUTION

Mobiiworld analysed the existing server infrastructure and architecture and came up with an entirely new platform recommendation. AWS was the hosting platform of choice and custom highly scalable systems were used for live scores. The result was that Mobiiworld was able to deliver a platform that supported in excess of 100,000 concurrent users per second during live matches.

Through a new and easy-to-use design, the website and mobile app, which boasts the best UI/UX globally in the category, include an array of features that provide users with access to all updates related to the Pro League and its competitions wherever they are. The new digital ecosystem collates information about matches in every detail, including:

• Fixtures dates and results
• Real-time comparisons of clubs’ and players’ statistics
• Goal alert and match notification features
• A Match Center that gives fans the opportunity to follow match updates in real-time
• It enables fans to register and access a personalized profile page, where they can choose their favorite team, and get content
• Tailored to their specific interests
• Fans have the option to add all of their favorite team's fixtures to their phone calendar
• The mobile app promotes interaction between fans via its social integration tool, which allows for easy sharing across major social platforms
• All content is available on the website, Android and iOS mobile apps in Arabic and English